welcome, how lovely to see you here.


Whether you're a designer, an entrepreneur or a blogger, you're probably here because you understand the power of a distinctive brand identity. You get that when you create something that reflects the ethos of your business; something that creates an emotional connection between you, your business and your client; that wonderful things happen.

You're looking for a little guidance, maybe a splosh of inspiration and a strong creative vision to get you there. Maybe you're looking to up your game, create a stronger portfolio and a robust design process that your team can get behind; an experienced hand to guide you through (re)branding your business or to collaborate on a workshop that inspires your team or your clients. I can help.

Take a scroll down to see the projects I've worked on and how we might be able to work together. I look forward to hearing from you.

 "Working with Fiona gave us clarity and direction and now we have a stunning brand that we are excited to launch and proud to call our own."

- Marc Richard, Roger Lewis

the pitch


Fiona Humberstone has been styling brands, running workshops and creating websites since 2000. An exacting Creative Director and commercially minded entrepreneur, Fiona brings clarity and possibility to every project she works on.

Having founded, grown and sold one of the UK's most successful brand styling companies, Fiona now works as a freelance Creative Director for branding projects and consults for design agencies who want to sell more creative work.

Fiona partners with leading industry experts to run game-changing courses both online and around the world and is available for speaking engagements.

"Fiona is a true expert in her field and she gave us fresh eyes with which to view our established brand. This new perspective allowed us to think outside the box and to create a younger, fresher, more vibrant identity that will carry us into the next phase of our growth. She is a pleasure to work with!"

- Carolyn McDonough, Diane James

work with me


When you're styling your own brand, having an experienced eye and an objective ear is invaluable. I'll help you find your focus, sense check your seasonal personality and mentor you through styling your own distinctive identity for your business.

creative work

For design or digital agencies keen to grow the profitability of their creative revenue. Having built a very successful brand styling company from the ground up, I understand what it takes to create an inspirational and creative culture, a design process that your whole team can put their trust in and a portfolio that has clients crossing continents to work with you.


be distinctive

A comprehensive consultancy service for consumer and lifestyle brands determined to make their mark. I'll create a compelling creative vision that captures the essence of your business and reflects your commercial aspirations. I'll help you plan, write, brief and deliver your next website and create an exciting and engaging suite of marketing communications that win you work.




Planning, designing and creating workshops is one of my very favourite projects. From creating the content to styling the venue, from designing the handouts to writing the copy; everything is created with care, style and a strong creative vision that will leave a lasting memory . If you'd like to host a Brand Stylist workshop for your team or your clients, or you'd like to discuss collaborating on a joint workshop I'd love to hear from you.



conferences and seminars

Practical, inspirational and creative sessions on  styling your brand and colour psychology. I'm an experienced speaker and whether you're planning an intimate event for twelve or to fill an exhibition hall with several hundred, my natural, conversational style will inform, educate and encourage your audience to think big about their brand.




Here's a taster of some of the projects I've worked on recently. Do also take a look at the blog where you'll find more as well as some of the projects I'm working on right now.

Please note that I tend to take on just one, at most two, projects a month depending on their size which I find is a good balance between my writing, speaking and workshop commitments as well as the many balls I juggle as a mum to three! I usually book  around 3 months in advance and, where I can, keep projects to term times only.

"Working with Fiona has been transformative to our business. Would I recommend her? Absolutely."

- Hannah Griffin, Ditto



I write books, run workshops and create resources that help entrepreneurs win more work.

I'm probably best known for How to Style Your Brand, the number one best selling book which was released in May 2015. Now in its' third print run How to Style Your Brand is helping business owners around the world create distinctive brand identities with confidence. Discover more, preview the book and order your copy here.

Exhibit: How to Use Exhibitions to Grow Your Business does exactly what it says on the tin and is available on Amazon.com and Amazon.co.uk now.

You'll find heaps of resources, downloadable workbooks and more brand candy on The Brand Stylist blog.




how to style your brand

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge.

In this comprehensive workbook I'll walk you through the process of styling your brand. Find your focus, create an inspirational vision, unlock the power of colour psychology and understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time.



"Oh how I wish I'd had this book when we were going through the process. I'm pretty sure Braizen wishes I had it too."

- Laura Putnam, Finding Home



Isn't it inspiring to learn something new? Something that will unlock the potential within your business and really give you the energy and knowledge to propel yourself forwards? And when you’re surrounded by a group of like-minded business owners, led by a sparklingly energetic teacher thoroughly passionate about her subject, magical things can happen.

The Brand Stylist workshops are fun, creative and thoroughly practical. Designed to help you take your business up a gear I run workshops both on my own and with leading industry experts on a range of topics. Below you'll find my latest open workshops as well as plenty of eye candy and inspiration from events I've run recently.

"It will change your business forever"

- Hazel Shaw, Eden Blooms

"I came home brimming full of new found knowledge, clarity and determination. In fact I came home feeling totally reinvigorated and full of creative drive. And I really needed that!"

- Silkie Lloyd, Rosehip



London, Nov 15




Do you have a project you'd like to discuss? Wonderful! The best way to get in touch initially is via email.

Please fill out the form and I'll be in touch. I look forward to hearing from you.



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